Last Monday, I made our groups' questionnaires to research our target audience, I aimed to find out about gambling habits of the participants we asked the questions to. I also asked whether the participants were employed or not at that time, I asked this as we all believed that the amount of times that people gamble relates to their employment status. After we had altered some of the questions after input from Lorraine, we printed 15 copies and went to ask our audience to complete them, we thought that getting our target audience to complete them would be problematic, but we were proved to be wrong, as all 15 were completed before two o'clock. The results we accumulated were not entirely surprising, for example, being the middle of the day, we believed that most of the people we asked would be unemployed, however only 20% were, with 47% being in work. However, we thought that less people would have gambled before, but 73% of people we asked had gambled before.
Creating these questionnaires have helped us with the research of our audience, with this data that we had collected and collated, we can alter our advert to cater to the audience more than what we had initially planned it for.
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